Case study
Headless storefront migration for a D2C furniture brand
Cartora · E-commerce · Web, Cloud · 2024
Challenge
A themed storefront took six seconds to load on mobile and every campaign page needed a developer. Checkout abandonment was above 80%.
Solution
A Next.js storefront on a headless commerce backend with edge caching, a visual page builder for the marketing team and a two-step checkout with UPI.
Results
- 2.1×
- conversion rate
- 1.2s
- mobile load time
- 41%
- lower checkout abandonment
- 0
- developer hours per campaign page
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